Liz Howick, with Scentsy, speaks to students about her success with the company and how she got started.

One of Liz Howick’s favorite scents permeated the Smith Lecture Hall at the Nye Executive Lecture on Thursday, Sept 15. Howick, a Star Director for Scentsy Inc., shared her story with students about going from a successful Goldman Sachs financial services technical analyst to a successful stay-at-home mom working part-time, only 3-4 hours a day, for Scentsy.

“I’m still with Scentsy because I replaced my corporate income,” Howick said.

In 2008, Howick found herself in an alternate reality from what she’d known for the past decade. Howick had been working in the corporate world, building a successful career, when she was laid off from Goldman Sachs. She hadn’t prepared for a career in direct sells, but that’s exactly where she found herself. Howick had begun as a consultant for Scentsy in 2007, but had been inactive in her efforts with the company. She immediately got to work when she was laid off from Goldman Sachs. In November 2008, just a few months after she’d placed her energies into her work with Scentsy, Howick was made a director. Today, she has 595 people on her team.

“I really do feel like a successful entrepreneur,” Howick said.

This resonated with Ariel Larkin, an accounting major. “I think it’s a good reminder that a lot of big corporations don’t care about you and they’ll pretty much drop you if they have to at any time. It’s good that (Howick) had (Scentsy) on the back burner and can use as her income now,” Larkin said. “I think it’s a really good idea to have something like that. It’s cool that (Howick)’s been so successful with it.”

Howick attributes her success in the company to a product that works, a company set-up and system that works, and a positivity and camaraderie of the people she works with. “The only reason I am a Star Director is because of my team and my group who are superstars and out there doing what they love,” Howick said.

Scentsy started in 2003 with Kara Egan, who was inspired by The Oprah Winfrey Show‘s “Moms Who Made Millions” and her sister-in-law, Colette Gunnell. The pair sold the company to Orville Thompson in summer 2004, just six months after they began because it was more than they could handle. Today, Scentsy has over 200,000 members.

Angelica Moody, an accounting major in attendance at the lecture, said she was impressed with Howick’s success story. “(Howick) was able to compare what she did in corporate America to what she does now, not having all the constraints or needing education,” said Moody, a WSU senior. “It was a great comparison because we’re thinking that’s the way we need to go in our lives to make money, but she showed us another way. People might be questioning their education, if that’s the route they want to go, and this gives us options. Just because you don’t have a job in corporate America, doesn’t mean that you can’t support your family and enjoy what you do.”

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