By Monika M. Wahi
By Monika M. Wahi

Food trucks have become increasingly popular due to the coverage they’re receiving in the media. These centers of culinary delights are more flexible and advanced than their brick and mortar counterparts. The appeal they have to a broad range of people grows all the more apparent with the passage of time.

Salt Lake City and the surrounding cities have cultivated a bustling food truck culture, but it seems like Weber County has missed the boat. Occasionally, a food truck comes down to Ogden or some parts of Davis County, but it doesn’t happen all that often.

The popularity of festivals in Ogden is not hard to notice. Whenever there’s something going on in downtown Ogden, the streets are closed, and it’s nearly impossible for find a parking spot. The same thing would happen if a food truck rally were held in the city.

People love to have the opportunity to try all sorts of food, especially if they can do it in a single area. Food trucks give people the chance to sample many different menu options that most restaurants would not be daring enough to attempt. The following these trucks have makes them that much more appealing.

In order for a food truck rally to go off without a hitch, it would need to be held in an area that has a lot of parking lots. Weber State University is that kind of area. The sea of parking lots on its campus goes to waste when the weekend rolls around. This would be the perfect time for a food truck rally to be held.

Students living on campus would come over in droves to get themselves something delicious. All of the surrounding areas would converge on campus, sending the entire event into another echelon of popularity.

Above all else, the demographic of people who are going to WSU fits within the main audience of people interested in food trucks. College crowds devour anything that food trucks put in front of them. Since Weber County doesn’t receive much coverage from food trucks, the interest level would be even more significant.

WSU has a number of different ways to get the message out to its students: signs can be posted at both the Ogden and Davis campuses, and their social media offerings can reach an even larger amount of students.

A single food truck rally would not suffice. The interest in the first rally would be great enough to warrant additional events in the future. Odds are, the entire process would become popular enough to justify weekly or monthly events.

The success of the food trucks at these rallies would inspire additional events elsewhere in Weber County along with the creation of new food trucks that are exclusive to this area. Before long, a new food truck culture would rise, and no longer would this area have to depend on trucks from other parts of the state.

An increased level of competition in the food truck world is the best possible scenario. It causes the people who take part in it to step up their game and produce food that’s better than anything that came before it.

As the entire scene becomes more competitive, the best trucks would rise to the surface. New trucks would have to take their operations to a higher level to even make their way into the marketplace.

Based on the food options that are available in other states, most people would notice that there are slim pickings in Utah. The situation is becoming better, but it still has a long way to go.

Changing the dynamic on the restaurant scene is easier said than done. A newly formed food truck scene would provide the state with the culinary evolution it desperately needs. The best thing about food trucks is that they give businesses the opportunity to serve food to their customers without having to build their own kitchen facilities.

The possibilities are endless. Now is the time for WSU to have its own food truck rally.

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